30% increase in total store revenue for DTC beverage subscription service
This client was growing fast, but paid ads were struggling to achieve the ROAS they needed and at their current CPA, they weren't achieving the customer retention that they needed. In short, they were burning cash and it wasn't coming back. There was a big piece missing: a complete email/SMS strategy.
This client had over 60,000 sessions per month an email list starting around 5,600. It wasn't much, but the bones were good and we knew how to get some early wins for this client.
What We Did
The first thing we did was turbo-charge email opt-ins. If we were going to be successful longterm, we had to start building the list early and often. Secondly, we deployed automations to nurture future, past and present customers. To top it all off, we built out a robust campaign calendar to send email/SMS blasts to their lists at a tempo that was right for their list size.
In the first month we achieved nearly all of our primary goals:
- 8x, increase in opt-ins, adding more emails and SMS messages to their list in a single month than ever before
- 45% increase in conversion for first-time customers via offers and automations
- 38% increase in ROAS for paid ads (on the prospecting side)
The end result was a 30% increase in top-line store revenue (equal to approximately $27k). The store owners were finally hitting their preferred margins and the ads team had job security!